A Joliet medical practice took back their domain and went from completely invisible to #4 on Google Page 1 for their primary local keyword.
Result: #4 on Google Page 1 for "Chiropractor Joliet" in under 12 months, with sustained ad-driven patient calls and an active Google Business Profile presence.
The Problem
The practice's original domain had been taken over by a foreign conglomerate after their previous web designer left the country. The site was effectively gone. They had no Google rankings, no active ads, no Business Profile presence, and no way to be found by patients in their own city.
For a Joliet medical practice competing against larger clinics, being absent from Google Page 1 meant losing the patient pipeline entirely.
What We Did
Recovered and registered a new appropriate domain. Designed and launched a new website optimized for local search. Built and actively managed their Google Business Profile with weekly posts, review responses, and Q and A. Launched and managed Google Ads with call tracking. Wrote condition-focused service pages built around what Joliet patients were actually searching for.
Tracked rankings, calls, and traffic monthly. Adjusted content and ad strategy based on real performance data.
The Outcome
Off the map to Page 2 to #10 to #8 to #4 on Google Page 1 in under a year, ahead of most clinics in the Joliet market. Active patient pipeline through Google Ads, Business Profile traffic, and organic search.
What Is Next
Continued SEO work to push from #4 to #1 or #2 (where the top two results capture over 50 percent of clicks). Ongoing GBP management, content additions, and AI search optimization to lead the next phase of local search.